Agritourism: Considerations for Success

Livvy grew up in Lancaster, Virginia on the Northern Neck. She grew up on her families row crop farm and had a small poultry flock. She had a passion for agriculture from a young age,  and decided to pursue that as a career. She attended Virginia Tech where she received her Associates Degree from The Agriculture Technology Program and a Bachelors Degree in Agriculture Economics-Agribusiness. She started working for Virginia Cooperative Extension in 2015 and later received her Master’s Degree in Agriculture Education with a project on Agritourism Safety in Virginia. She has worked for VCE for the past six years and helps lead the state agritourism program team. She is located in the Isle of Wight Extension Office.

Cora Gnegy is the Tourism Marketing Director for Giles County, VA. She has a passion for outdoor adventures and exploring new places. Having obtained a B.B.A. of Management from James Madison University, where she was a third generation student, Cora began her hospitality and tourism work at the historic house museum, Belle Grove Plantation in Middletown, VA. Owning and operating Agritourism Consulting and Event Planning (ATCEP) ventures since 2008, Cora has matched clients with creative business and event solutions in the agricultural and natural resources industries. Cora also received a M.S. in Agricultural and Life Sciences from Virginia Polytechnic and State University while working with the Cooperative Extension Service. In her current role she is tasked with developing marketing strategies and partnerships to drive visitor traffic including cultivating cooperative advertising and public relation opportunities. She also works in destination marketing, agritourism & heritage marketing, event development & implementation, and economic and community development.