Hope Flower Farm & Winery: Where Flowers and Hope Bloom

At Hope Flower Farm & Winery, Holly Heider Chapple’s journey is defined by resilience and creativity. Today, the farm stands as a flourishing retreat where luxury florals, heartfelt community and the beauty of agritourism come together. Spanning 25 acres in rural Loudoun County, Virginia, the property was purchased by Holly and her late husband, Evan, in 2015 as a new chapter in the family’s established floral business, Holly Heider Chapple Flowers. 

Once a working dairy farm owned by the Hope family for more than 60 years, the community long referred to the land simply as “Hope Farm,” a name that honors its agricultural heritage while perfectly capturing the meaningful story it continues to grow into today.

Holly’s roots in floral design began with her parents, whose garden center sparked a lifelong devotion to creating elegant, thoughtful arrangements. After her successful career in wedding and event design revealed a need for more unique flower varieties, and recognizing an opportunity to elevate her work, she stepped into the luxury floral market, seeking out the finest blooms and eventually growing them herself. This experience and passion have helped her grow into a renowned floral design teacher, leading workshops and conferences both online and in person and sharing her expertise internationally with her students.

Initially known for serving professional florists with fresh‑cut flowers, design classes and weddings, Hope Flower Farm built a strong foundation that later allowed it to serve a broader audience. During the pandemic, the team adapted by opening the farm to the public for floral bouquet pickups, offering moments of joy during uncertain times. This simple shift opened the door to what would become their signature “Floral Tourism” concept, transforming the flower farm into a full lifestyle and tourism experience. “Floral Tourism” took off after an event called Flower Stock: a multi-day flower festival with design workshops, farm dinners, live music and camping on the property. As Holly explained, “We really loved sharing the farm with the public and we always intended for the farm to become a destination.” 

Beyond its naturally photogenic landscape, Holly credits the farm’s social media success to prioritizing relationships and showing authenticity, and their curated content resonates with viewers for good reason. Holly shared, “There are times where my life is extremely beautiful, and all I have is beautiful things to share. But because I'm a real human being, sometimes life has moments that are a little bit less lovely and those have been showcased as well.”

While floriculture remains at the heart of the property, they have expanded their offerings to include on‑site bottled apple cider made from local apples. However, few visitors know that the farm’s signature apple cider was years in the making. When Holly and her late husband, Evan, first purchased the farm, he planted the orchards with a long‑term vision for a thriving, self‑sustaining property. It was important to him to create a robust and self‑sustaining farm, complete with chickens, fruit, vegetables and all the essentials needed to support their family well into the future. His long‑term planning provided lasting support to his family after his passing, as the orchards he planted years earlier became instrumental in expanding Hope Flower Farm and played a key role in its development into a winery.

The farm’s name took on even deeper meaning after Evan passed away shortly after the winery opened. In the midst of her grief, Holly transformed the farm into a place where people can learn, heal and reconnect with nature, a source of comfort she still turns to today. One of the most meaningful expressions of this mission is “Defiantly Joyful,” an annual event created to support individuals experiencing grief or trauma. The event offers opportunities for artmaking, yoga, motivational speakers, acupuncture, sound baths and other restorative experiences that reflect how Holly continues to expand the farm’s purpose.

After losing her partner, navigating the business posed new challenges. In this new season, she found support in her Farm Credit loan officer, Jessica Baker. “I could sense that she understood how important stepping out on my own and purchasing this farm was, and I’m excited to have an ally and partner who wants to grow with me,” Holly shared. When asked what she was most proud of in the operation, she noted that purchasing the farm in her own name was a defining milestone. 

Now, the farm has evolved into a true destination in Loudoun County with offerings that include pick‑your‑own flowers, monthly flower festivals, floral design classes, apple cider and a thoughtfully crafted wine selection featuring their own signature label alongside local and international wines.

Over the course of her career, Holly has been featured in books, built a highly engaged online audience and grown a thriving floral business into a full destination venue. And while it’s hard for the luxury florist to choose a favorite flower, she often points to the special rose variety her husband named after her — the Princess Holly’s Hope rose. The future is full of growth for Hope Flower Farm & Winery, with plans for a vegetable division, additional barn renovations, an expanded gift shop and new hidden gardens to provide even more spaces for visitors to explore and enjoy.

Today, the name Hope reflects the farm’s resilience, purpose and vision for the future, and Farm Credit is proud to support Hope Flower Farm & Winery as it continues to flourish.