Welcome to week three of the Marketing Your Farm short course.
This week’s module will contain material regarding price. Pricing your product or service is an important aspect of your business. You should consider your supply costs, competitor pricing and business goals as you work through the material. This session is jam packed with tutorials, spreadsheets, tip sheets and more!
- Determining Price and Monitoring Prices
- Setting the right price is key to keeping your agricultural business profitable and competitive. This guide walks you through calculating your costs, adding a profit margin, evaluating market conditions and adjusting your prices as markets shift, plus real examples for flowers, beef and agritourism.
👉 Read the full blog to build a smart, sustainable pricing strategy. - Consumer Behaviors
Download the Consumer Behaviors Tipsheet
- Farm Credit Record Book
Recordkeeping is a fundamental piece of any operation. It is important to discover which tactics work best for you, so you can stay prepared!
Download the Farm Record Book
- Monthly Budget Spreadsheet
Download the Monthly Budget Spreadsheet
- Filling Out a Balance Sheet
- Understanding your farm’s financial standing starts with a well-prepared balance sheet. This blog walks you through what to list, how to organize assets and liabilities, and why accurate financial records help you make smarter decisions and strengthen your operation.
👉 Read the full guide to learn how to confidently complete your balance sheet. - Cash Flow Budgets
- A cash flow budget helps you understand when money enters and leaves your operation—so you can plan ahead, manage seasonal swings and avoid unexpected shortfalls. This blog breaks down how cash flow budgets work, what to include and how they support stronger financial decision‑making.
👉 Read the full guide to improve your financial planning. - Mix Marketing Analysis
Download the Mix Marketing Analysis Spreadsheet
- Additional Resources
Profit Agriculture Resources - University of Tennessee
Price Discounts - PennState Extension