Welcome to the first module of the Marketing Your Farm short course!
The next five weeks you will gain access to videos, tip sheets, worksheets, blogs and more. This module includes an overview of marketing in agriculture. These resources will lay the groundwork for the remainder of the course.
- Marketing in Agriculture, What Does it Mean?
- A Beginner's Guide to Agricultural Marketing
Click on image to download the guide.
- Logos, Pathos and Ethos
Understanding Logos, Pathos and Ethos is essential for building trust and crafting persuasive agricultural marketing. From using data to support claims, to sharing emotional stories, to showcasing credibility through ethics and expertise. These principles help you connect with both farmers and consumers in meaningful ways.
👉 Read the full blog to learn how to put them into action.- Tips for Creating Marketing Goals
Download the Tips for Creating Marketing Goals
Download the SMART Goals worksheet
- Farm Story vs. Product Story
How to Tell Your Farm Story - Worksheet
How to Tell Your Product Story - Worksheet
Story Telling - Tipsheet
- The Four P's First Steps for New Entrepreneurs
Download the article from Purdue University
- Additional Resources
Marketing and Selling Farm Products and Experiences - PDF Download
Advertising and Marketing Basics – FTC
Marketing and Sales – U.S. Small Business Administration
10 Basic Marketing Concepts To Know (With Examples) – Indeed
Marketing fundamentals that can help teams build their first marketing strategy – Hubspot
Cultivating Connections: Strategically Market Your Food and Farm Products (video) – University of Missouri Extension