Welcome back for session two of the Marketing Your Farm short course!
This module contains information and resources regarding one of the four p’s of marketing – product. Throughout these resources you will learn product marketing terms and work through worksheets to aid in determining your target market. Identifying your target market should be helpful while working through the remainder of the modules. You will also identify creative ways to describe and differentiate your product.
- Product Marketing Terms
Content?
- Product Road Map
Download the Product Road Map
- Determining Your Target Market
Download the Determining Your Target Market Worksheet
- Describe Your Product
Download the Describe Your Product Worksheet
- How to Differentiate Your Product
Download the Five Ways to Differentiate Your Product
- Additional Resources
Product marketing: Creating successful products- The University of Kansas Marketing
Marketing Research Basics: Identifying Your Target Market – Penn State Extension
How to Find Your Target Audience – American Marketing Association
Assessing Your Market Potential – Cornell