Marketing Your Farm - Module Five | Farm Credit of the Virginias

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Welcome to the final session of the Marketing Your Farm Short Course!

This week we are exploring promotion. Promotion is what we often think of as the key aspect of marketing. All the materials and resources used in the last few weeks will help in this session. When considering aspects of promotion, it is especially important to consider your target audience. Ensure the promotional material you utilize can and will reach them. This module includes content calendar templates, videos, worksheets and much more!

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Marketing Messaging

Download the Marketing Messaging Worksheet

Marketing Channels

Download the Marketing Channels Tip Sheet

Branding and Logos

In the agricultural industry, where relationships, reputation and generational trust carry extraordinary weight, a strong brand and strategically designed logo are essential business tools. Whether you’re marketing a farm operation, an ag-tech startup, an equipment dealership or a commodity-based enterprise, your brand signals who you are, what you stand for and why customers should choose you over competitors in a rapidly evolving marketplace.

👉Read the Full Blog to Learn About Branding and Logos

Build a Website

Download the What Should Every Website Homepage Contain Tip Sheet

Download the What Should Every Website Homepage Contain Worksheet

Build a Social Media Account