Welcome to week four of the Marketing Your Farm short course!
This week we are diving into place. Identifying where to sell your product and the distribution channels that work best for your business make a difference. The resources in this module will make you think through the best options for your product, what distribution channels you have access to and considerations regarding your target market.
- Target Marketing
Download the Target Marketing Tip Sheet
- Where to Sell Your Product
Download the Where Will I Sell My Product Worksheet
- How to Conduct Local Market Research
Download the Producer's Guide to Conducting Local Market Research
- Marketing Materials
Learn more and download the Printed Marketing Materials Tip Sheet
- The Agricultural Supply Chain
Learn more with the infographic covering Supply Chains in Agriculture
- Regulations and Certifications
USDA Agricultural Marketing Service Rules & Regulations - https://www.ams.usda.gov/rules-regulations
Process Verified Program - https://www.ams.usda.gov/services/auditing/process-verified-programs
Auditing and Accreditation - https://www.ams.usda.gov/services/auditing
National Organic Program - https://www.ams.usda.gov/about-ams/programs-offices/national-organic-program
Association of Food and Drug Officials – Farmers Market Regulatory Guidance - https://www.afdo.org/resources/farmers-market-laws-and-guidance/
- Additional Resources
USDA’s Local Food Directories - Farmers.gov
Farm to School Grant Program - USDA Food and Nutrition Service
Selling Food to USDA - USDA Agricultural Marketing Service
Choosing the Right Market Channel - PennState Extension